Lubbock, TX is booming with unprecedented growth! Having exceeded 250,000 in residents and a record breaking 57,000 students, there is no better time to open your new or expanded location in the “Hub City.” With the Cheesecake Factory, PF Changs and Nike just a few of the recent National brands to experience what it means to service the 1 Million + consumers that rely on Lubbock, they are certainly only the beginning. Lubbock’s nickname, “Hub City“, derives from it being the economic, educational, and health care hub of the multicounty region, north of the Permian Basin and south of the Texas Panhandle, commonly called the South Plains.